Google provides support for the integration of in app purchasing through the Google Play In-App Billing API. This typically takes the form of access to a higher level in a game, acquiring virtual goods or currency, or subscribing to the digital edition of a magazine or newspaper. Perhaps the most common and lucrative option is now to charge the user for purchasing items from within the application after it has been installed. Another revenue opportunity was soon introduced in the form of embedding advertising within applications. In the early days of mobile applications for operating systems such as Android and iOS, the most common method for earning revenue was to charge an upfront fee to download and install the application.
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